The little book. . . . with a big message.

Seth Godin’s latest little morsel of published info comes in the form of an 80 page book.  It’s a breath of fresh air:  The Dip, A Little book that teaches you when to quit (and when to stick).  His basic message, in a new world order, i.e. post-internet, niche-markets are the norm.  Identify what your niche is, and own it.  If you aren’t going to be first, go home!  The rewards are there for those who want to do what it takes to be No. 1.  Those that are second and third very quickly blur into the masses that represent those people that ‘aren’t number one.’  The greatest career advice that I have for any professional looking to manage their own career is to buy the book, it’s worth it, and to look into the mirror asking some basic questions:  “If I am a product, what am I capable of really doing for the bottom line at my company?”  Own the answer.  If it’s not a pretty answer and you are unhappy about it, use the outcome as the foundation for reworking what you are about.